West Africa: Engaging communities on Ebola is about being able to re-mix the message

West Africa: Engaging communities on Ebola is about being able to re-mix the message

[IFRC] “ABC: avoid body contact”, “No touch” and “Ebola is real” became mantras to chant and print across Sierra Leone as the country continues to battle the unprecedented Ebola outbreak. Catchy and simple, communities have latched onto these snappy sayings and, for the most part, live by them. Education through social mobilization led to behaviour change. Case rates tumbled. …read more

Source:: West Africa: Engaging communities on Ebola is about being able to re-mix the message

      

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